Understanding How Search Engines Work

Understanding How Search Engines Work

One of the biggest mistakes that new online business owners make is thinking once their websites are up and running on the Internet, they just need to sit back and watch the customer inquiries and orders roll in.

This is a mistake because if no one knows your website exists, or can’t find the website when they’re searching for the type of product or service you sell, then you’re never going to make any money.  Even if you have a top-notch web store, if potential customers can’t find it then they can’t buy from you, and your business is likely to fail.

To avoid this unfortunate situation, it’s vital that once your website is live (or, even better, that you take these issues into account as part of the process of building your website), the Internet search engines know about your site.

If Google, Bing (Microsoft’s current search engine) and Yahoo don’t know that your website exists, or what type of business you conduct, then they can’t include links to your website as part of a search results page.  To make sure the search engines consider your website in the way you want, there are a couple of steps you need to take.

First, you should identify the keyword phrases that are most appropriate to your products and services.  Think of them as being the words and phrases potential customers would type into a search engine if they’re looking for your products or services.

Second, you’ll need to build each of the website content pages around those phrases, and make sure the search engines will be able to “find” the pages you’ve made.  Search engines use computer programs called “spiders” or “robots” to review millions of web pages every day, in order to determine what type of information is contained on those websites.  (You might also hear this process referred to as “crawling”.)  This information is reported back to the central database of that search engine, where it is then categorized.

Each search engine uses a different technique to determine which individual web pages are most relevant to any particular keyword phrase.  The exact algorithms are secret, and it is thought they change over time.  Since search engines are businesses themselves, they’re always trying to provide the best service to their users.

If you take the necessary steps to optimize your website, these search engines are able to drive large numbers of targeted visitors to your website, especially if a page of your website appears near the top of the natural search results.

Not only that, but search engines provide results in order; meaning the web pages which are considered to be most relevant and helpful to the key phrase will appear near the top of the results list.  Since most of us tend to consider and click the links near the top of the list first, it’s important to not only get your web pages properly indexed to desirable keywords, but also to get your web pages near the top of the results page.  Accomplish this and your business is destined for long-term success and profitability.

7 Ways To Make Money Using Nothing More Than Your List.

7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material,  you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via  your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

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